About Us
How TTA Started
Tyler Anderson’s journey to entrepreneurship began with her natural hair story. Growing up, she spent years perming her hair until a transformative "big chop" in ninth grade. After several more big chops, Tyler embraced her natural hair, but like many, she struggled with how to properly care for it. Despite the challenges, she confidently wore her natural afro, earning admiration and inspiring those around her, especially her classmates who reached out to share how much her journey motivated them.
Though she didn’t yet have all the answers for her own hair care, Tyler surprisingly became the go-to person for styling and caring for her friends’ natural hair throughout high school. By the time she was 19, and a sophomore in college, her passion for beauty care grew even further.
On September 23, 2019, Tyler founded The Tee Affect (TTA) as a natural hair styling business catering to fellow college students. Between styling up to three clients a day, managing a leadership position on campus, working at the financial aid office, and being a full-time student, Tyler was determined to make TTA thrive. Her vision quickly expanded beyond hair styling.
On February 10, 2020, Tyler launched TTA’s first product line, which included hair oil, beard balm, and body shimmers in gold and bronze; each handmade with care by Tyler herself. She began selling her products on campus and at events, often with the support of her family, friends, and loyal clients. The products sold out quickly, and every week, Tyler would create new batches to keep up with the demand.
When COVID-19 disrupted life in March 2020, sending students home for Spring Break, Tyler saw an opportunity to pivot. She launched TTA’s official website on April 15, 2020, and the brand began to grow exponentially. Since then, TTA has received its LLC, shot its first commercial, vended at multiple events, been published five times, and launched numerous new collections.
Today, The Tee Affect continues to thrive, and Tyler is excited to welcome new supporters as the brand evolves. Stay tuned, TTA is just getting started!
Mission Statement
To empower and elevate communities by celebrating and nurturing natural beauty in its purest form.
Vision Statement
TTA envisions a future where we are the leading global influence in natural beauty and wellness. We strive to empower individuals by providing access to organic beauty solutions, diverse hairstyles that embrace natural hair, and meaningful job opportunities. Our goal is to create a community where every person feels represented, revitalized, and confident in their natural beauty, while fostering growth and unity within the TTA family.
Our Values
At The Tee Affect, we are committed to upholding positivity, respect, quality, and exceptional customer service in everything we do. Our values are non-negotiable; we stand firm in who we are and what we represent, regardless of external pressures.
Our Services
We offer a wide range of natural beauty care products, including hair, skin, and body essentials, crafted with the finest ingredients to enhance your natural beauty.
We specialize in natural hair styling, catering to all hair types with custom styles designed to bring out your unique beauty.
Additionally, we actively participate in pop-up shops, panel discussions, fashion shows, beauty events, and more, bringing The Tee Affect experience directly to you.
We thank you for choosing TTA.